In India, coconuts abound and locals use every last bit of the fruit for many different purposes. On a hot day in South India, coconut juice is the only way to quelch your thirst. Coconut chunks make a great snack on a long journey or can be shredded and used in many Indian dishes. The meat of the coconut can even been pressed down and made into coconut oil for your hair. The coconut shell can be used as a soap dish in the bathroom or a cup for water. Even the hair on the outside of the coconut is used to scrub caked-on dirt off dirty dishes.
Think of your brand like a coconut and ideate on the many different ways you can extend it's life beyond just the sign on your door or your webpage. By extending your brand across mediums and in different settings, you can be sure to provide a consistent experience for prospects and customers and drive more awareness of who you are.
Here are some ideas for extending your brand in different mediums:
1. Moo Cards - Moo is a fabulous small company that offers very cool-looking business cards. Every time I hand out a Moo Card someone comments on it. They are sturdy and cute (with rounded edges if you want).
2. Bags & Bows - This little company has an amazing selection of bags, boxes, bows, and any other packaging items that you may need for your company. Whether you are an ecommerce business or a brick and mortar store just starting out, you can make a serious statement with clean, neat packaging that's very affordable. I'm not saying you need to customize things with your logos or the like - but getting bags and boxes that are in your colors even or with a twist, can really turn heads and get people talking about you to their friends. With the holiday season approaching, be sure to check out the cool packaging that they have to offer too!
3. Poppin - I'm a big fan of this company - finally office supplies that are not boring and just plain annoying. This company has really cool stuff - and again - at very affordable prices. Office supplies can incite creativity and a happier culture among employees. Plus, you can get great tchotchkes to hand out to favorite customers here as well - all in your brand colors. They even customize if you are willing to pay more!
Have other ways to brand your business? Tell me about them in the comments below!
Think of your brand like a coconut and ideate on the many different ways you can extend it's life beyond just the sign on your door or your webpage. By extending your brand across mediums and in different settings, you can be sure to provide a consistent experience for prospects and customers and drive more awareness of who you are.
Here are some ideas for extending your brand in different mediums:
1. Moo Cards - Moo is a fabulous small company that offers very cool-looking business cards. Every time I hand out a Moo Card someone comments on it. They are sturdy and cute (with rounded edges if you want).
2. Bags & Bows - This little company has an amazing selection of bags, boxes, bows, and any other packaging items that you may need for your company. Whether you are an ecommerce business or a brick and mortar store just starting out, you can make a serious statement with clean, neat packaging that's very affordable. I'm not saying you need to customize things with your logos or the like - but getting bags and boxes that are in your colors even or with a twist, can really turn heads and get people talking about you to their friends. With the holiday season approaching, be sure to check out the cool packaging that they have to offer too!
3. Poppin - I'm a big fan of this company - finally office supplies that are not boring and just plain annoying. This company has really cool stuff - and again - at very affordable prices. Office supplies can incite creativity and a happier culture among employees. Plus, you can get great tchotchkes to hand out to favorite customers here as well - all in your brand colors. They even customize if you are willing to pay more!
Have other ways to brand your business? Tell me about them in the comments below!
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